Aryballe
Technology for collecting, displaying, and analyzing odor data.
Simple Odor Analytics
Aryballe founders believed that there had to be a better way to perform odor assessments, so they developed technology that mimics the human sense of smell by combining biochemical sensors, advanced optics, and machine learning. The result is objective odor data that provides consistency in the definition and use of smell, changing the way countless industries from automotive to cosmetics strengthen their products and improve consumer experiences.
Aryballe approached Good Behavior looking for a branding identity that could capture their innovative spirit and ambitious goals for the future of their technology.
The Odor Pattern
Creating a visual representation of smell was a key component in the identity of Aryballe. The Aryballe odor pattern that is carried throughout their branding is meant to convey odor molecules on a multidimensional plane. The ranges in molecule sizes and colors indicates the complexity that Aryballe technology can detect and analyze.
Good Behavior built the Aryballe brand and identity from the ground up, concentrating on their mission and vision for the company and the revolutionary aspect of their technology. We crafted that into a visual portrait of what they do and who they are, including: identity, branding, stationary, marketing pieces, installation guides, animations, iconography and more.
