Good Behavior has been involved in a collection of identity work over the years. Here is a few logos we're proud of.
“There are three responses to a piece of design – yes, no and WOW! Wow is the one to aim for.” — Milton Glaser

Have a good story? Together we can tell it.

Now welcoming new clients, Good Behavior is good people to do business with, drop us a line or give us a call.


When you’re trying to reach an increasingly digital, mobile socially inclined audience, old school isn’t going to cut it. You have to be fast, first and fearless to stand out. Good Behavior can help you boldly go where your brand needs to go. Design and idea studio in Ann Arbor, Michigan Brand and identity work for B2B and B2C across all traditional and new media platforms.


At Good Behavior enthusiasm for design doesn’t do us justice. We are design purists and true believers in the power of seriously good creative.

Emphasis on Service

Good Behavior is more than just good service. We go out of our way to get the job done and pride ourselves on being super responsive. We’re “Midwestern” nice with an “East Coast” ‘can do’ work ethic. We deliver the quality and style you’d expect from a big-time agency.

In Good Company

We’ve had the pleasure to work with many amazing brands—small & inspiring, medium & intensifying, large & in charge. Some of our past clients have included: Cobra Golf, Crystal IS, Ebates, Entertainment Software Association, GrubWithUs, Herman Miller, Merit, Puma and Smartwool.

Brand Services

Brand Collateral, Identity Systems, Illustration, Logo Design, Product and Company Naming!

Print Services

Book Covers, Conference Design, Editorial, Magazine, Packaging, Posters, Sales-Sheets, Signage, Stationery Systems

Interactive Services

Apps, Digital Magazines, Iconography, Mobile, Motion, Websites

The Good Fellow

Good Behavior’s principal, Jim Leszczynski, is more than just a good guy. He’s a full-time graphic designer and illustrator. He digs what he does so much that sometimes he forgets to sleep, but luckily the results of this insomnia are successful clients and a portfolio that continues to grow. At the core of his passion for design and illustration is a love for art that started as a kid. His grandmother used to walk in on him sprawled in front of a newspaper, turning the pages slowly back and forth, even though he couldn’t yet read the words. Perhaps it was the layout or maybe just a great Calvin & Hobbes strip. At the end of the day, Jim wants clients to be confident in their brand. Helping businesses and people tell their stories with compelling, clean and professional visuals is what Jim, and Good Behavior, strives to do.


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  • good_behavior_cosmic_toys
  • String Logotype
  • Merit
  • good_behavior_sparks_pickle
  • Spaqua Logo
  • Evan's Logo
  • Luddy + Son
  • King Cobra Logo
  • Fly Logo
  • String Logotype
  • good_behavior_sparks_pickle
  • Evan's Logo
  • King Cobra Logo
  • Fly Logo